2020 as a year started by letting us face an unprecedented challenge. Italy, a bulwark of culture, art and science, was hit significantly by it.

Before such a significant scenario, larger than any single human life, we thtough that we had to react in the only way we know: by making the most of the moment as an opportunity to think about the beauty all around us again, about the excellences Italy possesses far and wide, as well as about the passion and pride our country is imbued with.

We want to restart from here: from our land, froum our roots, from our origins, From FLASHONITALY.

And we are doing it through a website taking constant care in communicating excellence and high-level lifestyle.

Our platform, being abridge between our world and the world of different cultures, is going to signal a restart, a rebirth. Like a phoenix rising from its ashes, stronger and more beautiful than ever, our project intends to be a new starting point, not only for us, but for the whole of our country and for al those companies looking at the future with Italian hopes, competencies and heart.

About Us


FlashOnMAG is the online communication channel created by Maria Carla Magni in 2016 and it is also the main tool for the FlashOnLAB project.. .

FlashOnMAG is an exclusive showcase on the main sectors of Italian export, starting with those Italian excellences being recognized and sought-after all over the world.

The FlashOnMAG platform, which, as time went by has increased its competenceies more and more, especially in the sectors of Food, Fashion and Design, strives to be the best possible tool to illustrate, valorise and celebrate everything making any given product unique and worthy of the “Made in Italy” label.

This lovemark has always certified and protected the high entrepreneurial creativity being a cornerstone feature of Italian products.


FlashOnLAB is the Cultural Association having been established in January, 2019 and having a regular Charter, by the will of its 7 founding members.
It is currently the legal entity interfacing on the institutional level with the various stakeholders involved in order to propose its activities, on a nonprofit basis, having the goal of creating lasting relationships between different cultures with an eye towards potential business opportunities. All of this is achieved through communications and events management.

FlashOnLab, in its role as a Laboratory, supports those activities focused on the knowledge, dissemination and promotion of those values having shaped the Italian identity through its traditions and the story and culture of any given territory the typical excellence products recognized all over the world the products are from.

Our dimension connected with the “Educational” milieu ranks amongst the main objectives of our Laboratory and, together with the “Experience” dimension, selects those projects focused on knowing our Ambassador companies in order to increase their awarenesss and promote their uniqueness before an international audience. .
Our final goal is to create an attractive “unicum” between producers and end consumers concerning “Made in Italy”.



The members of the FlashOnLAB Team, including FlashOnMAG, its online publishing project, are all professionals belonging to different sectors, albeit they are connected to each other: communications, visual design, photography, videomaking, public relations, press offices and relations with the traditional media, as well as logistics and consulting.

Only those who have achieved some experience in the areas of interest of the Laboratory

and its projects can understand how to effectively dialogue with the different stakeholders, intercepting their doubts, worries, needs, and, of course, wishes.

Italian Ambassador