In a time when digital globalization is becoming synonimous with cultural and identity flattening, FLASHONITALY wants to be an alternative, a memento, a voice outside of the chorus. Through interviews, reportages and firsthand experience and evidence, our projects strives to safeguard and celebrate the history, the uniqueness and the creative legacy making Made in Italy a recognized and sought-after lovemark all over the world.
Putting the tools and the potential connected with the digital milieu at the disposal of the creativity and culture of our country in order to celebrate its excellences, making them immortal.
Safeguarding the identity, the values and the traditions usually connected with Made in Italy through the storytelling involving its own protaginists: companies, persons and places connected with the ‘genius faber’.
Celebrating Italian excellence means to tell the stories connected with its multinational protagonists: multinational companies, SMEs and family-run companies who succeeded, as time went by, in integrating the values of uniqueness and of “well-crafted beauty” into the DNA of products that have become iconic.
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